Episode 58 - How To Reset And Detoxify Your Body In 5 Days With Kroma Wellness Founder And CEO, Lisa Odenweller (Full Transcript)
This is a full transcript of the Nirvana Sisters podcast Episode 58 - How To Reset And Detoxify Your Body In 5 Days With Kroma Wellness Founder And CEO, Lisa Odenweller.
Editor’s Note: Please know that this podcast transcript is automatically generated and may contain minor errors such as typos and word switches. For more information, be sure to listen to the podcast here or view our podcast episode guide.
Amy: 0:06
Welcome to Nirvana sisters podcast where we take the intimidation out of well being and beauty to help you achieve your highest state your nirvana. We are sisters in law and your hosts. I'm Amy Sherman.
Katie: 0:18
And I'm Katie Chandler. So let's get into some real conversation
Amy: 0:27
Welcome back to Nirvana sisters Nirvana sisters family. It's Amy and Katie. We are here with Lisa Odenweller, the Kroma Wellness CEO and founder who is a visionary entrepreneur and we cannot wait to talk with her. We are also sipping our afternoon beauty matcha lattes from Kroma and it's fabulous. And I'm loving it in our special Kroma mugs, which are also beautiful. So we wanted to meet with Lisa because we wanted to hear all about Kroma her new brand, and also her background because she has an incredible background and well being and wellness and all holistic wellness type things and you've probably seen Kroma for our listeners, you've probably seen Kroma all of our Instagram, like I definitely have. I've seen a lot of celebrity endorsements and you can't miss the beautiful packaging. So anyway, welcome to the show, Lisa, so happy to have you. And you're joining us from Colorado at a beautiful wellness retreat. So how great is that?
Lisa Odenweller: 1:25
Perfect timing. Thank you, Amy and Katie, thrilled to be here. Excited for the conversation.
Amy: 1:30
Awesome. So before we start, we want to go into our nirvana of the week, which is just something that happened this week, or today or yesterday that brought us joy and made us feel good and make us kind of step back and appreciate those small moments. So I'm going to hand it to Katie to do her nirvana of the week.
Katie: 1:44
Thanks, Amy. Let's see. I was thinking about this. And I think it had to have been last weekend. Usually, I'm always with the kids and my husband on the weekend, which I love. But I had kind of a hectic week and I needed to like really wind down and recharge my batteries. And we moved into a house that has a pool. And it was the first day that my husband was like, why don't you just go relax, lay by the pool. I'll take the kids for the day, he took the kids into the city into New York. And I just hung out and read a great book and listen to my music and went swimming and just had the whole day of quiet self care like downtime. And it was really needed. And it was to be able to do it in my backyard. And my pool was so fun. And so cool. So that was my that was my Nirvana this week. What about you, Amy?
Amy: 2:32
I love that. Well, it's been definitely crazy with the end of school and getting my kids ready for camp and all the craziness. And my other child, which is my puppy dog Skye who everybody on the show knows because I talk about her all the time, who's now nine months, I took a walk with her the other day. And she's finally like walking better, which for those of you that have a puppy understand that they just don't walk straight, and they're all over the place. And you kind of just like an enjoyable walk. But she's learning and she's getting better. And all the training we've been doing with her has really been panning out. So I took a nice long nature walk, walk with her. And it was relaxed, and it wasn't pulling and she wasn't pulling. And I was like, I just feel good right now. And I came back and I was refreshed. So that was my little special moment of the week. What about you, Lisa?
Lisa Odenweller: 3:21
I love the question. And I think it's such an important thing to do, because we often forget to. And so in thinking about the question, I think there's probably if I can share two maybe. Course. So the first one my son, my middle child, who's 18 just graduated last week. I mean, you and I were talking about that earlier. And congratulations. Thank you. And it's it's such a I have three kids and my youngest is 17. So my oldest is 24. So I'm getting close to being an empty nester, which is freaking me out. So going through all sorts of emotions around that. But what was really so special within his graduation was he wrote a letter his freshman year, it's a project at school, and it was a letter to himself. And I had prompt with questions and zipped six page letter and they gave it back to him him the senior year. Oh my gosh, he gives you the letter and he was like, mom read this. And, you know, actually it was laughter It was you know, like emotional everything. But there was a point in it that said Who is the person that you admire the most? And his answer was me. And his answer was, you know, my tenacity and my resilience and how hard I work and how I won't give up and you know, I'm just I believe in you know, the ability you know, possibility right and and then it was so funny because he's like, you know, and and that's what keeps me up at night because he's always tinkering in the kitchen making something superfoods. And but it was just like, you know, as a parent, we, you know, there's so many I'm a single mom, right? And I started my last brand beaming when my kids were little was 1012 years ago. Right? And I was going through divorce at the time and my everything I did was all about the business and I missed a lot of moments, right I was just so frantic to build beaming and we opened 10 locations I think it took off like wildfire and and then I was living in LA and San Diego and my kids are in San Diego with me and I just hearing that made me really just pause because I think as parents we just have, I don't know, for me, I carry like the, the guilt of God. You know, I wish that I had played Legos one more time or right now I wish that when, you know, my daughter asked me to play picnic, you know, I played pickup more likely there's just you can't help I think as a parent to reflect on the woulda, coulda, shoulda us. And so hearing how much he admired me and looked up to me, and really and respected me. You know, despite the fact that maybe I didn't, that I missed a couple days or whatever it was was just really warmed my heart that it wasn't, you know, a total loss. And I've been entrepreneurial now for 12 years.
Amy: 6:01
Yeah, I think that's so special.
Lisa Odenweller: 6:03
So that was that was really, really special. And, and then I guess the other thing to just mention, as I'm you kind of touched on it, I'm at a wellness retreat in Colorado, called reset. And they invited me to come they're brand new, and it's hiking all week and healthy food and everything that I love, and I'm from Colorado in the mountains. So I'm in like, I am in Nirvana. And but what's been so special about it is I've been going so fast for three years building Kroma that, you know, I don't get the time to just Yes, I exercise. And yes, I eat well, but you know, I'm on a conference call, I'm on the spin biker, I'm on a power walk, you know, on a conference call, like I don't really disconnect. And so to be here this week, and have the opportunity to go on for our hikes every morning and not have your phone except just to take pictures. And and has been magical on top of the fact of just connecting with people. And the group that we've been with this week has been in absolutely amazing. And it's been mostly men, these guys, and then my girlfriend came with me. And we have laughed all week. And one of them's a comedian, I think they're all comedians really, but one is actually a professional comedian. And so it's just been, so what I needed to feel recharged going back in. And I think that's also something that we just, life moves so fast. And it was really hard for me to disconnect and come here and allow myself to do that. And then now being here, and it's our last day. So tomorrow we go home and just really being in gratitude for the week, and really how magical it has been. And this is really where your mind opens. And you not only get to recharge and sort of like fill your heart, but you also get to like, kind of come back fresh, and able to create even better. So.
Amy: 7:55
Yeah, and we're really it's incredible, and we're
Katie: 7:57
grateful that you're dialing in during your disconnect with us, we really appreciate it. Because I mean, honestly, it's to, to be able to shut out the rest of the world for a time of self reflection and everything that you're doing and just taking care of yourself. It must be heaven, it must be complete nirvana. So thank you for dialing in with us letting us interrupts that
Amy: 8:21
everything that you just said totally resonates with Katie and I because that is so much of what we think about and we're all moving so quickly. And I think when you do things like that, you're you're there and you're probably thinking to yourself, can I really need to do this more because it is so juvenile eating you just don't think about it if you're not doing it and then you're like, gosh, I need to like really intentionally make sure I do this so Katie, let's make a note we need to go to recess and I'm having Nirvana's sister retreat. But I love the mountains in Colorado and yeah, everything you're saying like totally my vibe
Lisa Odenweller: 8:56
oh my god that hike we went on today and I've been to Telluride so many times I'm from Colorado was so spectacular like I was just like you just there's nothing like nature
Amy: 9:05
to nothing like it I totally am on the same page we both are we love it. Okay, so tell us about this three year project you've been working on Kroma wellness and kind of tell us like what gap you are seeing in the market and kind of how it started and how you kind of came up with the idea
Lisa Odenweller: 9:23
Well I started before then a little bit or ice I've been in the industry for 14 years and really around food as medicine and how to make healthy tastes amazing and approachable and and sexy and you know make it something that really speaks to a rock buff broader audience I last grand beaming was a series of healthy Grab and Go cafes super food cafes in Southern California we grew it to 10 locations mostly in LA. And I've always had this just bigger vision of just how do we really wake people up to the power of food as medicine and and understand how What control we have over our health? Right and, and to, to challenge, you know, do I really need that medication? Maybe I'm allergic to gluten or maybe I'm having to add sugar or alcohol or whatever it might be. And I think we take for granted our health. And so for me, it's really that's the underlying kind of mission and why and everything that I've done over these last 14 years, starting with beaming What was amazing about beaming, it's beaming, changing vibes. And people were obsessed with this brand, or food was amazing, are we I was the first person that really kind of changed the juice cleansing because I would make me crazy. I was like, why are we drinking 222 grams of sugar a day? Like, yes, it's fruit, but it's still sugar. And so I came up with a food cleanse. And it was incredibly culinary inspired and partnered with lots of different chefs and, and really just elevated the experience because I think healthy has to be something that be being healthier, making healthy choices should be something you look forward to. So while beaming, was doing all of this good, and was such an amazing brand. And I sold it years ago to Earth bar. So that's why it's a was
Amy: 11:07
what I always I read that and it's so fun. I didn't realize that and I love our
Lisa Odenweller: 11:10
bar. So yeah, and it's not what I had with binning anymore, but I'm very proud of the brand that we built. It was really, uh, it still gets tough on the street everywhere. Like, aren't you the founder of being made? Because people Oh, that's so cool. That's with it. It was very special. But I had a vision of how do we take all the good, what beaming is doing, I was doing and really reach more people because we're not going to open cafes everywhere. And when you're dealing with perishables, it's very difficult business, you know, it's something that goes bad the next day or whatever that might be. So really wanted to take the good at what beaming was and reach more people. And so the birth of Kroma came from basically recreating beaming in a powder base form, and in many, many ways, I mean, you can't make salads at a powder. And you know, wraps and kelp noodles. But what I could do is take the nutrients, the super foods, all of the the nutrition of binning, and really recreate that in a powdered rice based format that is on the go. That is just requires no thinking. It's all nutrition foods and beverages where it's as easy as it gets. And you feel satiated and nourished and, and it tastes amazing, which is not easy to do when you're dealing with powders. Because I've been working with super foods for 15 years, 1415 years, I am just a geek in the kitchen with them, you know, and I get obsessed on what Tumeric we use or the plant protein from Ecuador that we use called choco or the organic ceremonial grade matcha, or the bone broth from Australia, like every single ingredient, it matters. And myself and my daughter are the ones that created every product of Kroma. So the three years was the two of us in the kitchen. Formulating we have 19 products. So we launched with we want with 14 products, late July last year 2021. So we've been around now for about well, 10 months, and you know, everything that goes into building a business, right, but you know, from the creative products to the brand to the packaging, to raising the money, all of the things we went to go raise money the day before the day before COVID, like hit in my gosh. And you imagine it was you know what, a march 3 or something in 2020. And, you know, you we pivoted, we can come back to that. But, you know, I thought we would launch faster. But you know, things just happen as they're supposed to it gave us time over the three years to not only create all the products, but also we did a beta with our five day reset, which is what we're most known for. So with all of the 19 products that we created, they're all 19 are in the five day reset, which is really about resetting and nourishment and teaching people how to eat and doing it in a way that you're not starved and that you're really like it in fact, people always complain and say our five day reset has too much food. And that's intentional. Right? We you get over 10 things a day, right? Whether it's a matcha with collagen and tumeric and ginger and that's what I'm drinking. That's what you're drinking. My favorite thing I can I literally like it everyone here has been drinking it. It's so delicious. But that is how you start your day or the porridge or the bras for lunch and dinner or the smoothies or the afternoon lattes and the elixirs. It's an abundant amount of food. It's customizable so that you can add what you want and you know add some protein and veggies if you need that everyone is different and so we've really designed it such that it meets your unique needs. So to create something that was very, very different in the market, you know, took a long time and a lot of thought and whole supply chain and just the intricacies of building a business, let alone that launching with this many products and a very complicated packaging system and raising money. So that was really all that has gone into really bringing us to our launch date of July 22 2021. And it's been an incredible crazy wild ride.
Amy: 15:23
Yeah, we Well congratulations, first of all, because that's just such an inspiring story. And I can't believe you're only I knew you're new but I didn't realize you were that new or not even a year yet from launch and it's funny because I had seen Kroma I probably just have like a really targeted Instagram feed but I had been seeing ads and like you know, celebrities influencers showing the packaging and the brand. I was like, Oh, that's so beautiful. What is that. And then Karla from Vogue was on our show, and she talked about she was raving about Kroma. She was saying Karla Martinez Desalas as she was saying she was on it. And then her husband was on it. And she we a lot of times we'll do product reviews on the show. So she was like giving us a whole review of it. I'm like, we got to try it because I had seen it but I hadn't like talked to anybody about it. So she got us really excited about it. And thanks to you and your team, you sent us a one day and I to your point, the one day I didn't finish the packets either like this is still leftover from the Wednesday because I found it the same thing. So satiating that I wasn't hungry, I couldn't eat the whole thing. And I was like, the food is really delicious. And you're right, very, very different than anything we've seen. Yeah, just Congrats to all your success so far. Well,
Lisa Odenweller: 16:34
I just wouldn't listen, I'm gonna close on that with like, I just, I think healthy has to taste amazing. And so, you know, the passion that has gone into creating those products and, and also changing the conversation, I think for women has been a really big one. And it's meant to, but really, for women that we don't have to starve ourselves to look and feel good in our bodies is is really important to me, it's something I've myself has struggled with, you know, my own kind of, you know, just were so self critical and and, you know, dealing with weight things and have I got too much weight on or how do I lose weight and starving myself and doing all of the crazy things that we have we do as women. And I really decided to change sort of the psychology of that and really focus on the nourishment and teaching us that putting really healthy good food our bodies actually is how our bodies thrive. And probably our our bodies look the best. And of course, how we feel are our best. So just a side story on that when I when I was doing the beta, so the 130 people went through it. And I was amazed in the process, how many women asked me, they would always ask how many calories is it? And when I would say and this is just our culture, right? When I would say well, you know, you can choose between the lifestyle, the lean, or the active protocols. And depending on how which format you choose, it's really about intuitive eating. But realistically, you're going to have somewhere between 1300 You know, likely and 1800 Probably in that window. And every woman that asked me that said, Oh, that's too much food. Wow. And it was such a pause for me because I realized that that was me too. Like I was afraid of food. You know, I didn't know how to eat. And I thought they said Well, I've been trying to lose weight, you know, for five years and nothing's working. And I said, Well, we you trust the process. And sure enough, you know, by adding the nut milks to their lattes, or their porridge and maybe adding some protein and veggies to their bras and not restricting themselves, and and listening to their body, every one of them lost at least five pounds, some of up to eight pounds, nourishing themselves. And it was such a beautiful moment for them, you know, and then of course for me because it really is changing people's, you know, relationship with food. And I think that's just an important part of the conversation as far as just why we exist in Kroma. Yeah,
Amy: 19:00
it's super important. And it is it is a good mindset mindset shift and it's good to remember that because I think you're you're so right kidding, we were just talking about that earlier today. Like a can't lose like that pound or two or whatever. And I think to the older you get like I'm noticing the older I get it is just your body changes so much and just reacts so differently to foods that like I don't even know what to eat half the time because it's like I have a car by gained five pounds I don't have a car or I have a car by lose weight. Like I just it's really hard to know if what you're eating for your body is right or not right so like focusing on not that but the nourishment piece and making sure that you're getting what you need. It's like that constant reminder and that's really important.
Lisa Odenweller: 19:43
It is and it's also like I mean because we become we can become erotic and I'm like no one of them right. But then you know we I also have a mindset that it's not like we're going to live on Kroma all the time. I mean, I do have Kroma, you know, 567 times a day. But I don't worry if I go out for fun, you know, festive dinner and you know, have some wine or tequila or something, you know, I really look at it more of a balance. And I think that's just also an important part of that conversation. Right? It's it's not about that restriction. Interestingly, I was in New York a few weeks ago for work, and I was there for like, eight days. And every night you know how New York is when the food's amazing? Yeah, eating dinner, I don't think we ate dinner before. 930. Now I eat dinner at five at home like but no later than six. Right? We ate dinner at 931. Night was at 1230 after a show. And somehow I lost weight. And I was and I didn't wasn't restricted, like I ate anything I wanted, right? I had Kroma in the day. And then I did the dinners at night. And it was such, like, I just laughed, right? Because it was also because I was having fun. We were walking a ton, you know, and it was just like, just allow ourselves to enjoy, like, not be so neurotic about it. And, you know, it, it just is a constant reminder to me, you know, and my Kroma for sure definitely has helped supplement, you know, and works very well. Well, for me, and especially as I've gotten older, and Amy like you said it things change. Children and everything starts to change. Yeah, I think
Katie: 21:15
the the idea also of nourishment, it, it just allows your body to receive what it needs to be balanced, and to do all of the jobs that it's meant to do physiologically, in order to have the ability to stay healthy and to lose the weight and to for the metabolism to function properly and everything. It's really a genius idea. And you know what, I love that you did this with your daughter. And that's that's the coolest thing. I mean, working with her, what's that experience been like?
Lisa Odenweller: 21:44
Well, what's even cooler is she's 24 now, and she's been working with me since she was 13. So she started gaming with me, and you know, labeling bottles and, you know, packing teas and stuff when we started gaming out of the house, and you know, with her friends, and then working at the first Cafe when she was 14. And then at 16 She's She homeschooled herself by choice. And I moved to LA with me to open all the cafes there and manage to the Santa Monica location and at 16. So she's been on this entrepreneurial journey with me, you know, for now 11 years. You know, she did the, the she did College Online, and, you know, started to Kroma with me while she did that. So, I mean, we laugh. I mean, they that's probably almost my favorite part of creating this, this business has been doing it side by side with her, and all the experiences we get to have together, and the laughter and hopefully, you know, she's also learning a lot of things, you know, being side by side, the thing is, I do investor pitches, or I do podcast interviews, or all the different things that you know, she gets exposed to, because she
Amy: 22:51
also Yeah, it's an incredible experience. Oh
Katie: 22:53
my gosh, it's and also you're raising her with such like healthy values for body image and caring for herself and taking care of her body. And, you know, those are, like young girls are very impressionable, and it's very confusing, as they're, you know, my daughter's eight going on nine, and she's already starting to talk about going
Amy: 23:16
on 25
Katie: 23:18
You know, the word like, I'm fat, or I'm too skinny, or I'm gonna, you know, it's like the self image stuff comes out early. It really does. Yeah,
Lisa Odenweller: 23:25
that's Jeff with her body and food and much better than I did, you know, younger and, and so I She's got so much wisdom. And hopefully, you know, I'm part of some of that. But no, that has been a really great part of this whole experience.
Amy: 23:41
Yeah, that's now that she helped you with all the branding and packaging, which is gorgeous, and, and sexy. Like I said earlier, it's sexy. Yeah,
Katie: 23:51
sexy. And it was like that. That's exactly what it is. It's so beautiful. And it's sexy, and it's edgy, it's great. It's very enticing.
Lisa Odenweller: 24:00
I mean, we wanted you to have that sort of Apple experience, right. And we have, you know, we've got simpler packaging. And then we have the WoW with the drawer and the ones with the wheels and what's on Instagram. But I want health to be something that you are excited about that you look forward to. And so often, it's something we dread, because it's like, Oh, I gotta do this program for five days, and I'm going to be miserable, and I'm not going to eat. And I'm going to be a raving bitch, excuse my French. And you know, I'm not going to show up for my kids or my work or all these things. And that's sort of the mindset of what cleansing and detoxing has been over the years. And, and so, you know, all of our investors invested because they had done another program. I won't name it that they hated, but it was the only program on the market and they had an extra box in the pantry and they were so thrilled that there was something else that they actually got the same results actually better. And it changed habits and behavior, which is really what we're doing. It's not about a quick fix. So to get that Bob's going back to your question, Amy really is that Experience of, I get to do this, right? I want you to feel like this is a gift to yourself. And every one of the sachets, the 45 little packets, who has a message of education and inspiration that I wrote, you know that that is really just part of those little kind of little surprises, right, surprise and delights. And Lexi was part of all of that. She didn't design the branding and stuff, but she's been part of all of it, you know, through through every step of the way. So it's pretty cool. Yeah, I
Amy: 25:28
like that idea. You're right. It is like opening up a gift. Because it's so beautiful. It's not like all like, the palette of colors is gorgeous. And the packets, it's like, it's fun to open and you're like, Ooh, what's next? So that's, that's very smart. Question about so there's the one day which Katie and I did there's a five day is the five day that was pepper like, How do you How are people using Kroma? Are they using it as just like a detox or reset? Are they on it more often? Or they like How are people using it, and what's the best way for like someone to get started, if they don't, if they haven't done it,
Lisa Odenweller: 26:00
it was designed for lifestyle. So as I touched on earlier, I mean, I think of it as the five day leads to the every day, or leads to the habits, change of habits and behavior. i And I've always cared more about what happens after than, than the five days, because the five days is really where the awakening happens, you do the program for five days, you we all want that quick fix, you know, to kind of like look better, feel better, fast, right? And so it gives you that, but you're doing it in a way that you're also changing, like kind of having these awakenings through the process of like, God that tastes really good. Like I could eat this porridge every day, or you're a big coffee drinker. And but we didn't take caffeine away from you, because I know that that's going to give you headaches, you're gonna be miserable. And you'd go right back there on day six. So we're gonna give you caffeine, but we're gonna give you a healthier caffeine, we're going to give you matcha with all the college and the tumeric, and the mushrooms and all those things that hopefully, and seems to be the case people love it. And they end up converting to it after because they felt the difference. You've experienced it for five days in a row, you felt what it felt like to drink Matcha instead of coffee, I don't have an issue with coffee. But the point being is, I know that matcha is so much better for you, right and improves the mood and you don't have that crash and you have this kind of sustained energy and your mind is clear. I mean, I think it's the best mood enhancer on the planet. And it tastes delicious. So if that's how you get to start your day, you actually look forward to it and the porridge is delicious. And the cookie butter of course we're very famous for is to die for, to die for. And then the bras and so what happens is, is people are doing it, it was designed so you find the things that you love on the program, you get that quick fix, you know you feel better look better fast, but then you have all the tools to continue. And so you fall in love with the Masha, it's available to buy in bulk after you can use the porridge after you can incorporate the broth and the Greens powder and elixirs or smoothies or whatever it might be that you loved from the program that you could easily incorporate into your life. And so it becomes very lifestyle and easy transition. So that you have these new kind of hacks or tricks to to look forward to adding into your day, right. It's not an obligation, it's something people are excited to do. So the way people come into Kroma is really usually the five day that's, you know, our number one selling product. It's what people sort of have seen on Instagram for one, but it's also just sort of like, it really speaks to people wanting to to reset, you know, or start better habits or maybe lose a few pounds for something or just know that they've been off track and they need to get back on track, whatever the reason is, so that is our number one. And then that leads into those. Those lifestyle products. We call them daily essentials. And, you know, there's there's the favorites of many, which I mentioned that people love, and we just try to make it as easy as possible to transition. Because for someone who has been in the industry for so long, and I've watched these cleanses, the question I've always asked is what is the point? Like? Are we cleansing just to lose weight? Like to me, it's about a lifestyle wellness. It's not what you do five or 10 or 15 days a year because you did A a box cleanse for five days and you lost five pounds? Who cares? Like that's not where you have true? Well, you know, wellbeing and vitality and it's about like how do I transition this into my everyday life? So that is something that just sort of weaves into my life as opposed to this thing that I do, you know, a few days a year right? I've always really approached it beaming cafes with the same way is it started with a cleanse that led to this cafes that led to people incorporating it every day and and that way I think it just makes it much more approachable and realistic. And it's actually where real transformation happens.
Amy: 29:59
Yeah, I was going to say, I mean, I'm a healthy eater. But sometimes, you know, like you said, you get off track, like, especially now it's a summer, I feel like we're going out to dinner more, and I'm drinking more and eating more. And it's just like, sometimes even though I eat healthy, I still want something where I that I can always go back to like a reset like that, where I'm five days, and I kind of like, get it all out. And then I start integrating. I love that idea. And then you kind of take like, the porridge was amazing. And yes, the cookie butter is phenomenal. And the problem is, it's like how do you not eat the whole jar? Because I was just like, oh my god, this is incredible. I can't stop eating it.
Katie: 30:38
The cookie butter is really like an energy boosting, mood stabilizing, like sustained blood sugar balancing, like I would take some of that take a spoonful of it. And like 20 minutes later, half an hour later, I felt really good to go. And so are they they're called goji berries. Is that right? That goji berries
Lisa Odenweller: 30:59
in the porridge and in the cookie butter,
Katie: 31:01
it's so I love I've tried to eat them on their own before because I know they're supposed to be a superfood, I think are loaded with antioxidants or something you would know better than I. But in that cookie butter there, it's there like a game changer. It's so good.
Amy: 31:14
I know. It's like it's like the perfect technique.
Lisa Odenweller: 31:17
So it's almond butter, coconut butter, coconut oil, plant protein from Ecuador that I mentioned earlier. Goji berries, hemp seeds. So those are the main ingredients. And then there's just a little bit of maple sugar, a little bit of coconut sugar, and just enough to kind of give you that little kind of sweet fix. But yeah, being you know, high sugar because everything we do is very low sugar.
Amy: 31:40
And exact, it's a good thing to have after dinner too. Like if you just feel like you want a little sweet, you just have a spoonful and you'd like
Lisa Odenweller: 31:46
like I do the I had the beauty matcha. And then I have a because you can, I don't know if you guys do it when it's gooey, and just have it like a like a cookie butter batter. Or if you put in the fridge, you can have like little little protein mites. I love it gooey. So I have a bite of that, then I'll usually do an exercise, you know, whatever my workout is going to be. And then you know later because I'm pretty sustained at that point, then I'll have the porridge and weave into my day. But it is it's a fun product. And it's again, we're just trying to make healthy something that you really look forward to that it's a little bit of a surprise, like I get to have this really?
Katie: 32:17
Yeah, you're doing an excellent job of it. Because it's that's exactly what it feels like the plant protein. I haven't heard of that one. Can you tell me why that you've chosen that specific one? What did you say the name of it was again,
Lisa Odenweller: 32:30
it's called choco okay. So why I love it, and I'll kind of backstory to how I found it. But it's non isolates. So not, you know, doesn't have the processing that you know, protein and somebody that are proteins have. It's also non lectin. And a lot of people are really sensitive to lectins and don't even know it. And the problem with pea protein, which is the main plant protein that's in everything is most pea protein is highly, highly processed, you can find some that are not properly sprouted, but that's like few and far between. And it's really, really cheap product, which is why everybody uses it. And it's easy to formulate with. I am not a huge fan. So for me, I was on a mission to find other sources of plant protein. And yeah, there's so many now, Sacha inchi, and there's pumpkin. And there's hemp, and chia and rice and all these things, but each one of them have different kind of pros and cons. And so I just decided I sort of like put up to the universe, like, is there another option, and randomly kind of came across this choto. And it's all the things I was looking for, like really easy on the digestion, nine out of nine essential amino acids.
Katie: 33:46
It was my next each and that's amazing.
Lisa Odenweller: 33:48
And it's and it's it, it's so pure, and it's grown at 10,000 feet elevation in Ecuador, like it's not as easy to work with as pea protein, you know, from a from a flavor, it's pretty bland and flavor, which is a good thing. But as a kind of superfood chef, I guess it's harder, you know, to kind of get some of the flavor. So there was a lot of doctoring if you will to try to get some of the smoothies to taste really good because it's pea protein just a lot easier and a lot cheaper than Jojo, but the way I've approached Kroma and beaming has always been the best of the best. And so I will scour the world for the best ingredients and find things that people have never heard of, and then put combinations together that really bring together that flavor and function, you know, with the highest integrity, and that's just been something that's sort of a personal mantra of mine that I will I won't sacrifice.
Katie: 34:46
And that's also I'm sure why you've had so much success with it and why so many people keep coming back to it right the product is the quality is yeah, the utmost importance. It's amazing.
Amy: 34:56
I was going to ask you to what I noticed with the products is that or at least I haven't tried them all. But the ones that I tried, they're all like kind of soft and soothing, because let's like the broth and the elixirs and the matcha. Which I love. Is that intentional?
Lisa Odenweller: 35:13
Yes. I mean, I think it's designed to be a menu that easily fits into your day, right. And whether you have your matcha warm, iced or hot, it's totally up to you. You know, whether you you know, have your porridge warm or cold, it's totally up to you. So we sort of give it the flexibility versatility also seasonally, you know, so that you can sort of make it up. But I would just really want you to feel nourished. We want you to feel like when you drink that bone broth, right? I mean, it's so incredible, or the veggie broth, I think because that's in the one day, you just feel like you're doing something good for your body. Like you drink it. You're like God, I feel like satiated, I feel nourished. And you just sort of feel like it's a gift. And we want you to feel that way. So yeah,
Amy: 35:56
yeah, it's really filling. I was surprised. very filling. And yes, Si Si Si satiated. That's the right word she is.
Katie: 36:06
So I want to know what the future plans are for Kroma wellness. I mean, you guys are about to hit your year mark, which is amazing. Congratulations. So what's on the horizon?
Lisa Odenweller: 36:17
Well, I think when you launch with 19 products, I mean, we've got a new power mine performance coffee coming out in a few weeks, which is coffee with MCT oil and some oat milk and mushrooms and you know, sort of our super enhanced healthy coffee instant, of course. And we have our travel kits coming out which I'm so excited about. Oh, that's awesome. Yeah, amazing. With and a lot of people buy our five day, we have a new refill that they buy, and they get the 45 sachets, and then they just take them with them, especially for the summer. It's perfect for travel. But the little the travel kits are something that we'll be able to have at airports, and we'll be able to have it, hotels and you know, different flex, obviously online as well, that are just your, you know, I think it's six sachets, and there's gonna be a little shaker thing that goes with it that just makes it so easy to travel with. So with travel kits coming out. And I think you know, the bigger vision obviously, for the brand, as we're just getting started, you know, when you not many people try to launch with 19 products. I don't recommend it not. Over we have five co packers and a very complex packaging system, as you guys have seen, and we have 45 Different color sachets, and someone has to hand place them in there, every different color. And so we didn't we didn't do this easy. And I think there's just so much more just on the education side. And really helping people understand, you know, what they're putting in their body, why they're putting it and you know, what, why, how to live this lifestyle. We have an app that we launched a few months ago. And we'll continue to build on that. And it's really there to support people in the five day in the one day. But we'll continue to evolve that and the educational side of this, for me is very, something I'm very passionate about. And will continue to innovate. I mean, I'm I'm a creator. So there's a lot of really cool products in in the mind that, you know, will will start to get teased out, you know, over the course of the year. And we'll continue to expand on that. But, you know, it's a lot. I mean, we having only been here for 10 months, and users just with learning the marketing side of DTC and even the way that I approached fundraising was very, very different and right, because you
Amy: 38:34
went from the physical world to the digital world completely. I mean, it's a
Lisa Odenweller: 38:38
very different world. Yeah, and I joke about that. I mean, there's, there's some not dealing with perishables and dealing with non perishables is much easier. But in a cafe, like, I know how to create an experience in a cafe, creating an experience online is very, very different. And people are, you know, short, short, short attention spans, you have two seconds to get their attention. And then they're getting, you know, getting hit from something all sides. So even just, I've been drinking out of a firehose, learning the DVC world and trying to build that team, you know, has been a different challenges than say, you know, running 10 cafes. And then I love the challenge of that, but definitely, you know, we're just, we're just building our team right now. Getting excited for the next chapter, we have the most incredible group of investors. They've been a huge part of our success to date and our go to market strategy, which was also part of my strategy when I was raising money and wanted to raise money from highly influential people. Whether it's a big celebrity like Gwyneth or Amy Schumer, you know, some of our other investors or the mom and the community, you know, people who would get excited about telling the world with us, and and they really all have and so a lot of our success getting it out there, as you mentioned early on, Amy and seeing it on Instagram has been just the support of that investor community. you and them telling their friends, it's very hard to launch a brand. It's getting harder and harder to do that. And so I really took it from a very different approach. And, and that's worked very, very well, to just getting getting the word out there. It's it's not easy to build these days.
Amy: 40:18
It's really smart. Let me speaking of your team, so the advisory team that you have I saw on your website will Kol and some others really notable people in the wellness space? Are they all investors too, or they play a different role in your company? Yeah,
Lisa Odenweller: 40:31
they do, actually, Dr. Will Cole, medical director. So he's also an investor, and just very committed and dedicated to to what we're doing. You know, even the celebrities, everyone was asked me well, like, do we pay that? Like, no, they actually, like they invested in the company, I woke up to an email one day from from Gwyneth saying that she had heard that I had a new wellness company, and that could I, you know, come over and share more, because she loved my last brand, you're like, Okay, well, then I'll say and it was it was a, it was a, it was sort of a dream moment, was not friends with her at the time. So through one of our other investors, they connect with us. And, and so it's just part of even bringing something to life is just being surrounded by such good positive energy, and we're 90% funded by women. And that's something I'm super, super proud of. And, you know, just having that support has been, you know, credible, because we have, you know, as we're, as we, you know, things are going really well, that's always amazing and having their support. But then also, as you have challenges come up, we are we've such incredible experts of all different, you know, facets that we're able to tap into that, to really help us kind of navigate through different challenges.
Amy: 41:46
It's also so nice that everyone it sounds like is in the same, what's the word I'm looking for, like ethos, and, like around wellness, which is nice to be around like minded people that you can have these conversations with and create things and everyone's sort of on the same page, which is unusual, because a lot of times when people invest in a company, it's it's just they're doing it for, you know, the financial return, but they're not doing it necessarily for the passion around wellness, or whatever it may be. So that's really special show,
Lisa Odenweller: 42:13
ya know, it makes a huge difference. And every one of the investors did the beta program, fell in love with the products, the experience of it, and then invested, you know, from from that. And so they are, you know, invested in, in the vision of the company, and what we're doing and the impact, and then of course, the upside potential as well. But it definitely makes a difference I have now having raised money for two companies, I made some big mistakes on my first one. And you know, I was new to raising money, I'd never done it before. And so I got to learn some hard lessons that I made sure not to repeat, you know, this time around. So
Katie: 42:50
it's very inspiring. I want to know, for our listener, because they're all gonna want to hurry up in order Kroma. Where should they start? Should they start? What do you think is? Or do you find most people go right into the five day? Or do you have a lot of people just dip their toe in with the one day what's what do you think?
Lisa Odenweller: 43:08
I think so again, it was designed to meet you where you're at, right? So if you're curious about launch, and you just want to try and launch because you've seen it, people talk about it, or we obsess on it on this podcast, it's a great place to start, you know, or the cookie butter or any others. But I really think that the way that you experience Kroma and then of course, the benefits of Kroma is to the five day. And there's three options. Now in the five day, there's the deluxe with the drawer and the really fancy version, which is an amazing, that's always how I recommend starting because you get the mug and the frother and the little hemp purse with a beautiful poem po on it, and you get a spoon and you get the coconut cream. So you get sort of the full experience and the chai, there's also the the signature, which is also the same program, it just doesn't have the drawer with all the extras. And then we have the new refill, which is a very, very simple packaging design. Mostly for people who have who've already done it before, and they've just really want the program they don't need the big experience. So yeah, I mean, any one of those, I mean, you guys got the one day and the one day is great. I think it's a great way if you're not fully ready or committed. And it was designed for people for that purpose. It was designed that maybe every Monday you do it, use it for travel, however, you know you that best fits for where you're at. But I think the five day it's really special. It is more expensive, you know, than some of the other programs out there. But it's also like we've been talking about very, very abundant, so you're going to have plenty of food leftover and you probably can keep going for multiple days. And it was designed for that versus you know, starving and you know, finishing day six and you can't wait for burgers and fries. So Right.
Amy: 44:52
Yeah, exactly. I mean, it's all about that. nourishments before we get into our rap session, I wanted to ask you so outside of perma wellness Being that you've been in this space superfood space for so long and healthy eating and you know, all good foods, what have you, like? What's a tip you've picked up through the years like, for healthy eating that kind of would be helpful you think, to our listeners? Well, the
Lisa Odenweller: 45:18
basic like a basic one is I think that we don't. This is what came to mind. We, we trust marketing too much. And so when something says it's organic, or it's, I mean, you don't it makes me crazy, like hydration. I think I have him over here that these are not mine that came in the room. And this hydration company is super, super popular. And you look at the first ingredient, and it's cane sugar. And you know, and that makes me crazy. Right. And I so I think one of the great places to start is just read your labels. I mean, look at what's in your food. And, you know, understanding that it most stuff is not actually made very well, sadly. And to really kind of just take health into your own hands, like, ask questions, be informed, right, you don't have to be an expert. But you know, be, you know, be very curious about what's in your food. You know, something else I'll layer on to that is, I'm sure you guys and others have heard of all these glucose monitors, whether it's levels or it's neutral scents. And those are very popular. I cannot recommend enough how to get one and try it for two weeks or do it for a month. Because what you learn I have one on right now and I wear them all the time. Because I love I test my food, right we did it when we tested Kroma to make sure it didn't spike your glucose levels. Because the other program that's out there right now that's very popular spikes your glucose levels to 161 ad, which is really not healthy. Again, you think you're doing something healthy, and it's sending your glucose levels to through the roof, which is anti anything we want, right? Things that you'll learn, you know, you'll learn about everyone's bodies a little bit different, but there's things that you think are healthy, like oats, like oat milk, and oatmeal will send your everyone's glucose levels through the roof, right. And you don't want that. And I love oat milk, it tastes delicious, but I don't drink it because I know what's going to happen. And I may not physically feel it, a lot of times people can feel it. But I know it's working against me in my own health. Whether it's aging, weight loss, or just weight management even and you don't want these huge spikes. So I think the more you are educated, and just understanding how food affects you is is really a lot of what Chrome was about, but my own sort of personal awareness of just, then I can then I have control that I know and can make this you know, as opposed to just assuming that it's healthy, that it's good for me because a lot of times it's not.
Amy: 47:56
I never thought about wearing a glucose monitor. But Katie, this is right up your alley. You've been dealing with this for the last couple of weeks,
Katie: 48:01
I've been checking my blood sugar constantly all day long. And I'm about to order which one are you using on your arm?
Lisa Odenweller: 48:08
I haven't nutritions on right now. But levels is probably the more popular one, either one are great levels or neutral cents. And I there's a couple other ones that I'm thinking I'm blanking on now. But I think it's like even testing the food here. You know, I've been sort of educating the at this at this wellness retreat I've been educating them about as like, I think you should wear other monitors because you want to understand what the who is doing, you know, to your guests.
Katie: 48:36
The stabilizing of the blood sugar, right for the listener that maybe isn't aware like that's that's the point of knowing what food is doing. Like you said earlier, the spikes up and down. Because when your blood sugar goes really high, you then can crash very quick. Right? And then your body craves more sugar. So if you're getting like the wrong signals, right, is that is that how you would describe the reason?
Lisa Odenweller: 48:59
No. And it's and it creates this horrible cycle? You know, I mean, I love rice crackers, right? So cheese board with rice crackers like heaven, right? Those rice crackers will send my glucose I still choose to have them sometimes, right like, but I understand that that was a choice. And so just even having the awareness of it because that up and down cycle is really affects your kind of your metabolic flexibility. It affects you know, insulin levels, the impact is so, so much more significant than than we even understand. So what you want us to stay in that range, really in that 70 to 120 Most people jump I mean, I
Amy: 49:38
you could jump Yeah, I can imagine what minds that I'm sure it's all over the place.
Lisa Odenweller: 49:42
And if you see that on your chart, you're like, I don't think I'll read that again. And you know, and sometimes you will at big you know, right but at least you're educated or educated and yeah, sir, are those things I mean to kill a lowers your glucose levels, so that's exciting. So
Amy: 49:58
that's a good excuse. Have a
Lisa Odenweller: 50:02
modulo or is it? So there's definitely a few tricks tricks in here. But there's a long answer, but hopefully a little bit helpful.
Amy: 50:10
No, that's really interesting. I'm definitely going to try that. Katie, the product that you were talking about a couple shows ago illumine does that monitor your blood sugar, glucose to
Katie: 50:21
that, that just measures your co2, which tells you if you are in a fat burn state or carb burning state, so it's different than a blood sugar monitor. But yeah, I mean, also another amazing tool for data points. I do yeah. Yeah, I do like it. It's great.
Amy: 50:38
Do you like the loom? And Lisa? I haven't used it yet. But I think they commend sitting here. And we used to
Lisa Odenweller: 50:42
do there. Yeah. I mean, it goes back to the point of this conversation. And all that times. I'm like, because I'm working so much, and like, barely come out, like see the world. But I think that the point is, it's just that there's so many tools out for us, there's some of the problem is that there's so much information that we get overwhelmed. We don't do anything, right. So Trump just starting with a few things. Because, you know, being educated as is power, right, and then you're making mindful choices, you know, in all aspects of life. So, you know, I don't think you have to dive in as much as maybe we all do. But I think that there's enough tools out there. And that's part of what we do with promos, like, we're going to do it for you. We're gonna make it so easy. You don't have to think right. You don't have to think about like, Oh, here's the recipes I have to make today. Right? It's like, let's just make this simple. Because what I want you to do is have the experience that that inspires the curiosity for more.
Katie: 51:37
Before we go into our rap session, I'm just really curious, was there something in your life in your health journey that got you into that? What was it that that made you so passionate about this health and wellness and providing it for, for people for a greater cause?
Lisa Odenweller: 51:55
Yeah, no, thanks for asking. I think so. Starting with when I was, I don't know, probably as a teenager, I always wanted to feel like I had control over my health. Like I was always afraid, like, I wanted a doctor, and then they tell me something bad. And so I think I didn't really understand what that meant. But I didn't like not having control. I wanted to feel empowered with my health. Fast forward to about 38. And I went to the gynecologist and she, this is before, I mean, quite a bit older now. And I we weren't as educated as we are now there's still a long way to go. I went to that ecologist and I was gaining weight, my hair was falling out, I was having total brain fog. My work, I've always been very, very fit and very mindful about what I eat. But you know, I had a lot of inflammation and other things going on. And she laughed. I said, you know, what, what do you think's going on? Can we do some blood tests? And she laughed at me and she said, Oh, Lisa, you're just getting older. This is part of and I like I still like that makes me furious when I think about that. Because that was the answer of the of the Western doctor. And I was like, ya know, that answer doesn't work for me. And so I sort of many things kind of happened along the way that kind of led me on my journey to really understand food as medicine. And starting with just kind of making some simple changes, removing gluten and sugar and dairy, and things that are inflammatory. And in triggers that can that will absolutely impact everyone, especially as we get older that when we don't digest as well. And the body is not as optimized as it was maybe when I was younger, right? So just starting to make those simple shifts and seeing the impact, like all of a sudden, like I didn't need an indeed hormone medication, right. Like I actually never have taken hormones ever. Like I use food as medicine. There's a place for Western, but I just you know, I do take thyroid medication, I couldn't fix that one with food. But there is like we're so quickly go to the medication. And so for me, it was an awakening, I was able to heal myself and reduce inflammation, the foggy brain, the weight, gain all the things that she told me I was getting old, right, basically. And then there's another big catalyst one and for anyone who's a mom, and you guys can probably really will resonate. My daughter who I've talked about, she went on to add medication when she was nine. And at the time, I was not educated at all, she was 24. So this was you know, 15 years ago, and it made me crazy as a mom, I just thought this is not right. I don't why does she have to take medication I went to five doctors every one of them said there's no choice she has to take the medication. And in intuitively I knew it was wrong. But I didn't know what to do. So fast forward go she's on the medication for a year and all of a sudden it causes a mood disorder. So now the answer is we're going to put on mood disorder medication and now as a mother I'm like everything about this is wrong. So of course she goes on a mood disorder medication and now my daughter is like I mean I use the word catatonic like literally had no like bliss for life was just like robotic. And that's where you just say, No, this is none of none of this is okay. And that's when I really dove into really dove in. And that was the catalyst for starting beaming, actually was sort of it started with me things, but it really led to understanding that food, the food can either be medicine or it can be poison, right. And in the case of anything where there's add, or anything, you know, in the brain, it's things like gluten and sugar and dairy, and processed foods. I mean, we were feed their kids goldfish wholegrain. Goldfish, we thought it was good for them or weekends, right? We didn't know. So when you remove those things that are inflammatory triggers, or, God forbid, those, those goldfish and all the colors and the dyes, right, or sodas or something, right? You remove all of those, her brain worked fine. Within two weeks of taking all of that out of her diet. She never she she's never gone back on any medications. And he can feel a difference. She knows if she goes out and has pizza or pasta or something, she'd I feel the same to we, if we get in touch with our bodies, we actually can we know how we feel and how food affects us. And so that moment for me and seeing it was it wasn't I was angry, actually, I was angry at and medicine. But at no point in any conversation was there, hey, why don't we see if she's sensitive to food? Why don't we start there first, before we started medicating her. And that's a very, that's very common. I mean, we're making some breakthroughs. But we have so much further to go. And that sort of goes back to the beginning of what you asked me my, my why is I want people to be educated, I want people to take health into their own hands and to challenge and realize that it doesn't always have to come in a pill. And it probably starts with food, and we can do so much more healing with food. So it was through that, that I realized I have to I have to do something with this information. And I have to share it in a way that I can really have impact without being preachy, you know, without being you know, annoying, because then that's going to turn people off too. So I thought, well, I'll just create really delicious, healthy food that is really good for you and help you feel the difference. And then hopefully that builds on itself. But those that's really was some of the backstory of of how I dove into wellness, as is sort of my mission and why in life.
Amy: 57:30
It's actually a really interesting concept because both Katie's daughter has ADHD, and so does my son who's older now. And he did take medication when he was younger. And same thing, I didn't want him to be on it. But I didn't know what else to do. And I had heard about the food stuff, but I wasn't really sure. And as a boy, it's just like really hard to get him to do any of that kind of stuff. So he was on medicine for you for a few years. He didn't like the way it made him feel. And he went off of it. And he's able to use older and I think going through puberty and maturity, he's able to like now have strategies that help him. But I would love to I mean, I don't know how I get him at 15, almost 16 years old to like, listen to me with food, but you know, he eats fairly healthy, but then you know, it's also like the junk and the whatever, that all the teenage boys are eating. And it's like, I know that if he took some things out of his diet, like the sugar and the whatever, he would have so much more focus. But what I was thinking as you were saying this, I'm like, there's so many children with ADHD that are on medication that their parents don't want them to be on. Like, it's almost like you could have a Kroma Jr. for kids that same idea, but like more kid focus, where like they would want to take it because I think kids and parents would want to do that. There's just not a lot out there about it. It's like you can read stuff online, but you're not really sure. And to your point, none of the doctors asked that question. They're just like therapy and drugs. I mean, and it's, it's horrible. It's
Lisa Odenweller: 58:53
horrible. It's horrible. And I yeah, I know, you're, I understand sort of the pain of this and too, and yes, I mean, we don't know where to go. And it's it hasn't made it easy, and they're not. They're not helping us make the better decisions, right. So we have to go figure it out on our own. The way that I did it just sort of as an idea, because I have two teenage boys and one of them nosey as ABD. And it's very, it's been very difficult with him. But what I what I've done with the kids is, let's, let's, let's, you know, let's play a game. Let's let's have Let's experiment, like what would happen if we removed the gluten and the sugar and the dairy for two weeks? Because it's done in a in a in a controlled space, then they're like, alright, and they know, and then they get to feel how different it is. They get to experience Oh, wait, like my brain. It was a lot easier to do that test or it was a lot easier to read that that book. So they feel like they're part of that process. That's one way to do it. That's a great idea. Yeah. So you know, then then it's not like just taking it away. They get to really, you know, experience, you know, right.
Amy: 1:00:01
And then they can decide like, oh, that actually does make me feel better. And yeah, it's an accident
Lisa Odenweller: 1:00:07
on a conversation of add is that there is a clinic called the online clinic. And they have, I think they have in New York and they have long beach, it's a couple different things done, Daniel, Dr. Daniel, amen. But you can actually go and have your brain scanned, and find out that there are six types of ADD. And if you can understand what type you have, it also then influences the type of kind of healing or therapy for it. That's interesting, that's something that you know, you have access to or the means to do, I think that is the most, the, the most amazing way to sort of approach it and really have a knowledge, the food is foundational, right across the board. But then there's different things like omegas, or different supplements that you can use to actually help with the brain function that will kind of further further accelerate the the healing of it, and you can get to the point where you don't need it anymore. So there are a lot of tools out there. It's just unfortunately, not as is spoken about as we'd like. So
Katie: 1:01:15
I feel like we could talk about this for the next three hours. But we're excited to get to it. And I think way more important. Yeah, we need to have you back.
Amy: 1:01:25
Yeah. Let's give you our quick fire. Questions. What is your favorite wellness or beauty hack? Even though you've told us a million? What's your favorite?
Lisa Odenweller: 1:01:33
I've such a broken record, the macho, like, says it like it just completely changes my day. And it's changed my health, and I have a mission to get the world to drink much. So that's it, love
Amy: 1:01:47
it. Love it. Okay, the next one we call our five minute flow. So you just got out of the shower, dried off, Uber alerted. You get the ping on your phone, you have five minutes to get ready and get out the door. What are your go to is like, What products do you throw on to just kind of like, get ready and get out of the door quickly?
Lisa Odenweller: 1:02:03
Oh, that's great. Um, oh, my gosh, what do I do? I'm the worst with brand. If it's brand name brands, I couldn't tell you what brands. So I started like the I did a podcast with Molly Sims. And she was like, I'm not going to tell you the beauty things like, you know them, you told me. So I always will have I mean, I have this new I wish I had it here like I have this new face stuff that I've been using that is like, changed my skin. And this was so mean for me to say this, because I cannot tell you what it was like the biggest tease. I'll try to remember that you can put in the notes. But what does it look like? I probably don't even know. It's like from France, and Georgia Louise. She's a esthetician that works with a lot of my investors. And so I had a thing with her. And she basically put all and I've had bad skin my whole life. So this has been like transformative, the matcha. And this has been transformative. And so whatever these products are, that will add in the notes later. I have to have mascara, I have to have lipstick. And I always put some sort of like tinted, you know, sunscreen moisturizer on like, those are like yeah, and then my eyebrows. Those are like my, if I only have a few minutes to get out. Lots of times I'll have my hair in a ponytail. Just because I don't have time to do it. And I live in VR clothes. Like that was my my go to if I don't have to be like, you know, fully dressed up which these days I think, you know, we don't
Katie: 1:03:33
the expectation none of us do. Right?
Amy: 1:03:35
Oh, I know. Like totally.
Lisa Odenweller: 1:03:39
I don't know if that was helpful, but I will find out the name of some of these products. Yeah,
Amy: 1:03:42
no, no, that's great. Fun. It's always just fun to hear different routines. And then how do you maintain your daily nirvana? You're so busy?
Lisa Odenweller: 1:03:50
Oh, I don't know that I do, honestly. And so I think what I try to do is, is it my days are crazy, you know, and as passionate as I am, you know, doing what I'm doing and being able to have impact as we are. It's hard, you know, and it's, it's stressful. And so, for me, I have to constantly, you know, be in gratitude, you know, for the support we have from my business partner who's Rockstar, and I could never have done this without him for being able to work with my daughter side by side, you know, for all the good and the magic that happens every day. And so, amidst the stress and other frustrations of just building a business and running a company. I do I do try to laugh a lot. Which that's like sort of a huge go to for me for nirvana. Because exercise doesn't matter. You know, like I find the time I find the time for connection with people like that fills my soul. So I guess these are my Nirvana moments. I mean, being here with these people and laughing and making these friendships has been magical and seeing my girlfriends, I will make time for that, you know, going for a walk or hike with a friend. It, the list of to dues will never end. And there's always a million more things that I should be doing. But I do make sure to take that time to to take care of me. Otherwise the stress would be too much and and then I can't be well, I can't be in wellness, I can't take care of me. So that right that's
Amy: 1:05:28
so true. Well, we we end the show with a mantra always. So Kate is gonna get her mantra ready. But I just wanted to thank you so much for all the time you've given us. We feel like I said, we could talk for hours. But we'd love for you to come back one day and keep educating about super foods and healthy eating and all of this stuff. Because it's just so important. We want to keep talking about it. And just really, really appreciate all your time and all the knowledge and value you've given us today. It's been so inspiring and exhilarating.
Lisa Odenweller: 1:05:54
Well, thank you I've loved the conversation. And I just so appreciate getting to know you guys and having the opportunity to share and and hopefully, you know, there's some tidbits of of ideas or information that people can walk away with as well. And I'd be honored to come back.
Katie: 1:06:10
You left us with so much. So this one I think really speaks to your passion Lisa and your ambition and how hard you've worked and everything that you've created. It's I can hold both contentment, and ambition in my heart. I think it's a good reminder, like we don't always have to be just because we're shooting for something doesn't mean we're not happy where we are. And just because we're happy where we are doesn't mean we can't try for more. So there you go. So Lisa, thank you so much. I love that.
Lisa Odenweller: 1:06:40
Thank you so much. That was beautiful. I love that.
Amy: 1:06:44
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